Developing Your Personal Brand Through Career Coaching
Disney Land convinced you it's “The happiest place on Earth". Nike challenged you to "Just Do It." L'Oreal told you "Because You're Worth It". Yes, these slogans stuck because they are catchy, but they also tell a story; A story about how Disney serves; A story about how Nike acts; A story about L'Oreal's values.
A strong brand allows for increased sale, increased awareness, increased customer satisfaction, and a trusted reputation.
Developing a strong brand is essential for companies to excel, but it is also important for you as a professional. You have your own story to tell; You have your own expertise to share; You have you own values. The brand you develop is your identity.
What is a Personal Brand?
A personal brand is the conscious effort to create the positive public perception of yourself based on establishing credibility, highlighting differentiation, and developing a lasting impact. Just as a company needs a strong and recognizable brand to stand out from the competition, you need to build upon your unique attributes, helping to communicate your value.
Successful personal branding is done by becoming engaged in self-discovery, identifying your core values, and developing your network.
How to be successful
Like most professionals, you may have a list of goals but are stuck on how to get started. This is where career coaching comes in. Career Coaching - partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential - is a great way to kick-start or refresh your personal brand.
WiM West - a regional conference for manufacturing professionals who are navigating the way through their manufacturing careers - provides you with access to FREE career coaching for the duration of the two-day conference. With the help of a Career Coach, you can create an actionable roadmap, helping to navigate your way to success.
How will career coaching benefit you?
- Deciphers goals the you want to achieve
- Aligns goals with current personal and professional initiatives
- Encourages self-discovery
- Identifies obstacles acting as a roadblock
- Elicits solutions and strategies