WiM Massachusetts | Taking Advantage of IT Market Research

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Wednesday, June 2, 2021
7:00 PM - 8:00 PM (EDT)
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Event Details

WiM Massachusetts and Kim Knickle invite you to an interactive event

Taking Advantage of IT Market Research

Wednesday, June 2, 2021

7:00 - 8:00 PM ET

Cost to Attend:
WiM Members = Free
Nonmembers = $7.50

Join us virtually!
Details for accessing this event will be sent via email after registering.

Learn more about WiM Massachusetts, meet professionals from a variety of companies, and experience a unique opportunity to hear from Kim based on her 20+ year career in IT market research and advisory roles. You may have seen manufacturing industry predictions or market growth forecasts for IT and technologies like IoT and cloud from companies like Gartner, IDC, and Forrester. Have you looked at how you can use their research to better understand your business and where the manufacturing industry is headed? Do you want to include more statistics or predictions in your presentations to make your point?

Taking Advantage of IT Market Research will explore:
  • Understanding the analyst industry, the value they can provide, and some cautions
  • Identifying key analyst firms serving the manufacturing industry and how they share their research and analysis through documents, graphics, predictions, etc.
  • Finding data points to strengthen your business case for business or IT decisions

For More Information:

Barbara Maclachlan
Barbara Maclachlan
General Manager Quality Support Group 8002250180
Individual Professional

Kimberly Knickle is a consultant in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Kimberly often acts as an ambassador for digital innovation and achieving business outcomes through technology investments.

During her 20+ years as an industry analyst and most recently as VP of Manufacturing Research at IDC, Kimberly researched hot topics and technologies that are changing the way manufacturers operate and succeed in the market. Her research included cloud computing, the Internet of Things, artificial intelligence, augmented and virtual reality, and more.