Photo of Susanne Lauda

Susanne Lauda

Step Ahead Award Winner, Voted as one of the most influential women in robotics and automation by the SME, Frontline Leadership Award Winner GMA

Director, Global Advanced Manufacturing Technology

AGCO Corp.

Corporate Professional

Member Since: 2018

Professional Bio

Susanne joined AGCO Corporation in 2012, initially as a project manager for Manufacturing Automation. In her current role as Director, Global Advanced Manufacturing Technology she represents the business in regards to the Enterprise PLM (Product Lifecycle Management) implementation at all global sites. This is an enabler for AGCO’s Design Anywhere Build Anywhere platform strategy, because it allows the virtual collaboration between the plants. Expanding on this she also governs projects in other areas of the digital shop floor transformation.
Susanne is therefore one of the main contributors to the global strategy for Manufacturing 4.0 (Smart Factory), and is part of a team that investigates the applications for advanced production tools, such as Additive Manufacturing, Collaborative Robots, AGV’s and Wearable Technologies, as well as simulation tools.
Susanne holds a degree in Production Engineering from her native Germany, and came to the United States in 1993 as part of the Space Shuttle manufacturing team.
Before joining AGCO she spent several years in the metal forming industry.
In April of 2017 Susanne received the prestigious STEP Ahead Award from the Manufacturing Institute for her achievements as a female in the manufacturing industry, and a few weeks later she was voted on the national BoD for Women in Manufacturing. Later that year she also received the Front Line Leadership Award from the Georgia Manufacturing Alliance.
In February of 2021 Susanne was being named one of 20 women making their mark in robotics and automation by the Society of Manufacturing Engineering (SME).
Susanne currently serves on the Board of Directors for Women in Manufacturing Educational Foundation, and heads the WiM Georgia chapter.
In her spare time Susanne is an avid equestrian.


Photo of AGCO Corp. AGCO Corp.
4205 River Green Pkwy
Duluth, GA 30096
United States
WiM Logo Corporate Professional

2017 Step Ahead Award
2017 Frontline Leadership Award
2021 20 women making their mark in automation
Volunteer Work:
Various community outreach programs
Chapter Affiliation
Areas of Expertise
Quality Control, Assembly, IoT, Lean, Machine Learning, Production, Six Sigma, Workforce Development