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Marketing Leader and Innovative Thinker with extensive experience developing and implementing marketing plans to maximize business growth. Creative leader capable of identifying customer and business needs, through quantitative and qualitative analysis, establishing goals, negotiating, and developing strategic plans to accomplish objectives. Expertise in field marketing, retail activation, building brand awareness, media planning and buying, agency management, and people leadership. Known for the ability to influence others, serve as a role model, work with integrity, and collaborate across the organization with senior management.