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Allison is a strategic marketing professional with a focus on managing integrated programs for a broad range of B2B clients, primarily PE-owned manufacturers. She leads day-to-day management of strategic marketing initiatives including brand ideation and development, content development, public and media relations, social media and digital marketing. Previously, Allison served on the Public Relations Society of America (PRSA) Southeastern Wisconsin board. She currently chairs the IPREX Emerging Leaders Committee and was a participant in inaugural Global Leadership Academy.